What to charge brands,
finally defensible.
Plug in your followers, engagement, and niche. Get a 3-tier rate (floor / fair / ceiling) for 13 post formats — backed by 2026 industry medians.
Your numbers
All fields update results live.
Numbers are based on 2026 industry medians + Linkos creator-network anonymous aggregates. Floor / fair / ceiling = p25 / p50 / p75 of the per-niche distribution.
Single post (fair)
$1,410
YouTube · dedicated video
Full package fair
$6,017
across 13 formats
Audience
25,000
Micro (10k–100k)
Per-format rate card
| Format | Floor | Fair | Ceiling |
|---|---|---|---|
| single post | $176 | $235 | $329 |
| carousel | $212 | $282 | $395 |
| reel | $317 | $423 | $592 |
| story (24h) | $88 | $118 | $165 |
TikTok
| Format | Floor | Fair | Ceiling |
|---|---|---|---|
| post | $282 | $376 | $526 |
YouTube
| Format | Floor | Fair | Ceiling |
|---|---|---|---|
| integration (60s) | $423 | $564 | $790 |
| dedicated video | $1,058 | $1,410 | $1,974 |
X (Twitter)
| Format | Floor | Fair | Ceiling |
|---|---|---|---|
| single post | $71 | $94 | $132 |
| sponsored thread | $212 | $282 | $395 |
Newsletter
| Format | Floor | Fair | Ceiling |
|---|---|---|---|
| dedicated send | $494 | $658 | $921 |
| blurb / placement | $176 | $235 | $329 |
Podcast
| Format | Floor | Fair | Ceiling |
|---|---|---|---|
| pre-roll (60s) | $388 | $517 | $724 |
| mid-roll (90s) | $617 | $823 | $1,152 |
How to use these numbers
- · Open every conversation with the fair column — never the floor
- · Bundle 3+ formats for a 10-15% multi-post discount when asked
- · If they push back, drop to floor only for first-time creators in their roster
- · Add 30-50% for exclusivity windows ("don't post for a competitor for 90 days")
- · Add 20-30% for usage rights ("they can repost on their channels")
How we built this
Three datasets, normalized, then sanity-checked.
We cross-referenced three public 2026 industry rate-card datasets, normalized to USD, then filtered to creators with comparable engagement bands. The Linkos creator-network contributes anonymous aggregates that fill the gaps on smaller niches.
Engagement adjusts the whole rate. 4% is the industry baseline; above that boosts your number, below discounts it. We cap the multiplier at 0.6×–1.8× so an outlier ER doesn't print impossible numbers.
Rates drift 5-8% YoY. We revisit the medians every quarter.
What the three numbers mean
Read the column. Anchor the conversation.
Floor
p25 · 25th percentileThe lowest defensible number. Use only when negotiating with first-time clients, doing a friend a favor, or when the brand is exceptionally valuable to you. Never your opening offer.
Fair
p50 · medianYour opening number. This is what the typical creator in your tier earns for this format right now. Drop only if there's a clear strategic reason (long-term contract, content reuse rights restricted, etc).
Ceiling
p75 · 75th percentileWhat top performers earn. Earned with strong portfolios, premium audiences, exclusivity windows, or usage-rights upgrades. If you check those boxes — open here.
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